Awareness Analytics - Privacy Policy

Last updated:  January 1, 2023


As a general rule, nobody needs to know anything about you unless (1) you want them to, (2) you explicitly allow it, and when (3) that disclosure is reasonably required to engage in an activity that’s important to you.  For example, if you want to buy a pizza and have it delivered to you, you’ll have to at minimum provide verifiable identification & payment information as well as your current location.  The purpose of this policy, therefore, is to advise you of what types of information we gather about you, under what circumstances we will allow its disclosure, and how you can update it.


Information Collection

This website gathers broad information about usage - including the number of unique visitors, the frequency with which they visit, and the services that are preferred or engaged.  The collected data is viewed on an aggregate basis and not on an individual level.  This information is gathered for the primary purpose of learning how many people visit this site, which pages and service offerings are the most important to those visitors, and what websites are referring visitors to this site.  This information helps us to make website adjustments which make the users’ experience more enjoyable.

We do compile lists for communications and marketing purposes related solely with your participation in our service offerings.  Any information you provide which is retained by us will NOT be shared to an unaffiliated third party for any reason outside of the purpose for which is was provided or to comply with a lawful warrant or other compulsory legal action.

This website and the services offered herein are intended for general audiences.  We do not knowingly or intentionally collect any personal information from children under the age of 13 years.  We are committed to complying fully with the Children’s Online Privacy Protection Act of 1998 and we encourage all parents and legal guardians to discuss privacy with their children.

If you opt to sign up for a training class, course offering, or other purchase through this site, we will request certain required and optional personal information before accepting your request.  This information may include your name, date of birth, email address, mailing address, telephone number, etc.  Particular third-party services such as payment processing services, may request additional information such as your billing address, credit card number, and expiration date in order to process a class registration or product purchase.  The primary purpose for asking this information is to facilitate the transaction and no part of your financial information is processed or retained by us.  However, verification of your identity and eligibility for participation in a given activity is also sometimes required.  For example, the International Traffic in Arms Regulations (ITAR) specify that only current, lawful ‘US Persons’ - both US citizens and lawful permanent Resident Aliens in possession of a current I-551 (eg. Green Card) are allowed to participate in NRA firearms training courses.  While we might think it is asinine to restrict attendance to firearm safety courses from any person interested in taking them, that’s the law our legislators have passed and which must be complied with.

One final, admittedly tin-foil hat statement… we have no way of knowing if the hosting company we use or some state or federal agency is nefariously conducting surveillance in the background that we are unaware of and have no reason to know.  In today’s environment, you have to presume somebody is watching.  Caveat emptor.


Control of Personal Information

Opt-out - We may from time to time use your information to send you notices in the mail or by email about special offers, discounts, or other general information relevant to your involvement with us such as reminder emails about an upcoming class you’ve signed up for.  If you do not wish to receive these contacts, you can: (1) opt out of email lists immediately by following the instructions at the bottom of each email or write, email, or call us using the information available in our ‘Contact Info’ section found in the footer of our website.



Awareness Analytics uses ‘cookies’ to collect information about how the site is used.  Cookies aren’t something you eat.  Rather, they’re small strings of text stored on your computer’s hard drive by a web server that allows the web server to track your activities while visiting our website.  These ‘cookies’ identify your computer during that visit and allows the website to, for example, track the items you place in a shopping cart and facilitate its purchase.

This website also uses cookies in conjunction with third parties (such as Facebook and Google) to provide measurement on marketing campaigns and to send targeted advertisements to internet users.  We do not use any personally identifiable information when targeting users for advertisements and the use of these ‘cookies’ allows personally identifiable information to remain undisclosed.

If you would like to opt-out of cookie collection, you can disable and / or block third-party cookies in the settings section of your internet browser.  Please note that if you choose to decline cookies, you may not be able to access certain interactive features and services offered on this website.


IP Addresses

We collect and analyze traffic on our website by keeping track of the IP addresses of our visitors.


EU General Data Protection Regulation (GDPR)

If you’re currently living in the EU or somewhere that qualifies as the European Economic Area (EAA), your primary residence is in the EU or EAA, or you do not otherwise qualify as a US lawful permanent Resident Alien, you shouldn’t be visiting this website.  Respectfully, please go away.  In an effort to provide reasonable compliance with the GDPR and ITAR, the server for this website has been set to prevent access to visitors from anywhere other than those originating in the United States.  If you believe any personal information was captured while you were visiting this site when you weren’t supposed to, you can contact us to request whether or not this is so and for access / control of it.  Please note that in some circumstances, we may not be able to fully comply with your requests, or we may ask you to provide us with additional information in connection with your request if we need to verify your identity or the nature of your request. 


Data Security

No computer system or security measure is infallible.  We do the best we can to protect your personal information by using technologies and processes such as encryption, access control procedures, firewalls, physical security, and other measures built into this website.  Data is secured in transit by SSL technology and only authorized employees or agents with a legitimate business purpose are allowed to access any website data - including user account information.  Please be aware and understand that Awareness Analytics is not responsible for the privacy practices of websites linked to our site or other third parties.  When leaving our site using such a link, you should review the applicable privacy policy of that party before proceeding.


Changes to this Policy

Awareness Analytics may occasionally update this Policy.  Whenever this occurs, we will clearly disclose the date of the change at the beginning of the Policy with the statement, “Last updated:” followed by the date.  We encourage you to review this Policy periodically to be informed of how we are attempting to protect your information.


Contacting Us

If you have any questions about this Policy or believe that we have room for improvement in compliance with it, please contact us via the information published in our ‘Contact Info’ section found in the footer of our website.

Awareness Analytics is all about empowerment.  We provide firearm training, continuing education, and simulator experiences to any eligible person regardless of background or political view.  From classroom theory to hands-on... If you're serious about wanting to learn, we're serious about helping you do it.

Contact Info

Awareness Analytics
2009 Morning Drive
Loveland, CO 80538
(970) 631-8810
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